In 1999 ScreenServices made a strategic decision to concentrate all sales activity on the Automotive, Construction and Agricultural Equipment Markets in Europe and North America and focus on our core business activity which is the manufacture and supply of Branding decals.
We identified that to be the lowest cost producer in our field we would have to secure a significant share of the Market to enable us to apply volume leverage against raw material price which is exactly what we have achieved.
This resulted in the establishment of strategic supply partnerships with major manufacturers who embraced the opportunity to enter into long term agreements and regular demand for their self -adhesive products.
The partnerships we have in place have provided additional mutual benefits such as continuous improvement and development of raw materials and adhesives to meet customer requirements and test marketing of new products.
